Environmental Campaign

Environmental agencies work to preserve this beautiful earth day in and day out and a lot are losing touch with the community. World Wildlife Fund is on top of all media outlets and does a great job of alerting its subscribers and followers of keeping them aware of today's biggest threats to wildlife. One of the most popular relatively new ways of advertising is through the use of instagram. WWF is excellent at sharing breathtaking photos and giving a brief summary of what the problem is and how people can help. One of their call to action posts is included and shows how they can peak interest of a follower and including the link in the bio is the perfect way to get a simple response from supporters. Environmental issues are not typically the most exciting or eye catching campaigns and WWF does a great job of breaking that stereotype. I can't wait to see what other ways they change the game of getting their message out.

Superbowl Commercial

This year's Superbowl commercials were not among the best ads ever, but there were a few companies I feel did a great job. Budweiser had one ad that recycled old material from the year before, but challenged microbreweries in their second commercial they aired which was great. There were a couple funny commercials, one being with a Liam Neeson monologue that endorsed the popular new mobile phone game Clash of Clans, but that was still not the best. In my opinion the best commercial of the 2015 Superbowl was the Dove Men+Care commercial.

This ad featured a montage of different scenarios where Dads either come to the rescue, or inspire a magical moment, or in a large sense show that they care. Dove did a fantastic job of marketing their line of Men+Care products by asking "What makes a man stronger?" and answering their own question with "Showing that they care." This ad is simple and gets across their brand name while simultaneously using pathos to pull at our emotions. The brand story is conveyed by integrating their name with how much a dad should care for his kids and family. Running this ad during the Superbowl is the perfect stage to advertise to dads watching with their families. As soon as this ad ran in fact, my dad texted me and said he was going to send me some Dove products. I hope this ad continues to motivate more people to buy Dove Men+Care products as it has inspired me to.

My Favorite Ad Agency

Ad agencies have been behind some of the most captivating ads of the past hundred years and not until this assignment have I been aware of their work. After looking through a list of portfolios of different agencies, TBWA Worldwide was the one organization that stuck out to me the most. The agency was founded in the 1970's in Paris and was later purchased by the Omnicom Group in 1993. They have committed them selves to producing clean advertisements that do not do too much but crisply express what the client wants. One of my favorite ads by them is the one they teamed up with Derrick Rose and Adidas to create a fun and interactive way to sell shoes.



This ad integrated not only a famous basketball star but had his signature pair of shoes at the height of a basketball hoop and encouraged consumers to jump to grab their size. Something like this will continue to push the boundaries of interactive sales and entice buyers to continue to follow a brand for new and exciting promotions.
TBWA has made many other captivating ads and is why I believe they are a fantastic example of a large advertising agency.