Ad agencies have been behind some of the most captivating ads of the past hundred years and not until this assignment have I been aware of their work. After looking through a list of portfolios of different agencies, TBWA Worldwide was the one organization that stuck out to me the most. The agency was founded in the 1970's in Paris and was later purchased by the Omnicom Group in 1993. They have committed them selves to producing clean advertisements that do not do too much but crisply express what the client wants. One of my favorite ads by them is the one they teamed up with Derrick Rose and Adidas to create a fun and interactive way to sell shoes.
This ad integrated not only a famous basketball star but had his signature pair of shoes at the height of a basketball hoop and encouraged consumers to jump to grab their size. Something like this will continue to push the boundaries of interactive sales and entice buyers to continue to follow a brand for new and exciting promotions.
TBWA has made many other captivating ads and is why I believe they are a fantastic example of a large advertising agency.
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