This year's Superbowl commercials were not among the best ads ever, but there were a few companies I feel did a great job. Budweiser had one ad that recycled old material from the year before, but challenged microbreweries in their second commercial they aired which was great. There were a couple funny commercials, one being with a Liam Neeson monologue that endorsed the popular new mobile phone game Clash of Clans, but that was still not the best. In my opinion the best commercial of the 2015 Superbowl was the Dove Men+Care commercial.
This ad featured a montage of different scenarios where Dads either come to the rescue, or inspire a magical moment, or in a large sense show that they care. Dove did a fantastic job of marketing their line of Men+Care products by asking "What makes a man stronger?" and answering their own question with "Showing that they care." This ad is simple and gets across their brand name while simultaneously using pathos to pull at our emotions. The brand story is conveyed by integrating their name with how much a dad should care for his kids and family. Running this ad during the Superbowl is the perfect stage to advertise to dads watching with their families. As soon as this ad ran in fact, my dad texted me and said he was going to send me some Dove products. I hope this ad continues to motivate more people to buy Dove Men+Care products as it has inspired me to.
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